About Us

Our Story

UMA is a luxury beauty and wellness collection made of rare, precious botanicals grown in India and built around the 5000-year-old wisdom of Ayurveda.

Every ingredient is cultivated with the utmost care and obsessively considered for its efficacy and holistic healing benefits for the skin, body, mind, and spirit. UMA is the culmination of rich tradition, powerful science, and —above all— love.

Our Estate

All of our botanicals are raised on our 100-acre meadow, which was carefully chosen for its nutritious soil. Our dedicatedcaretakers select only the finest seeds, and nurse their plants through the growing season– making sure to harvest each plant no more than two times before re-planting. While this painstaking process results in a lower yield, it ensures theunparalleled purity and therapeutic benefit of our oils.

Our Heritage

For centuries, our UMA estate has been dedicated to producing the finest organic oils, which has earned us a stellar reputation in the beauty industry. Our commitment to quality and artisanal craftsmanship has made us the preferred supplier for many prestigious brands worldwide. Renowned names such as Tom Ford and Estée Lauder rely on our exceptional oils, reflecting the trust and high standards these luxury brands uphold.

Our Age-Old Secrets

Our ancestors were the gatekeepers of their craft– handcrafting essential oil blends in the Ayurvedic tradition – and passed down this expertise over generations. Beloved by royalty, our potent (and secret) formulas have long adorned the beauty regiments of princesses and queens, and deliver the same profound effects today. UMA’s unique line of products was created especially to bring our rich heritage, pristine ingredients, and centuries of knowledge to you in an intimate form.

Our Definition of Luxury

At UMA, our vision is to redefine the concept of luxury as we know it. Luxury is more than a label – it’s a statement of exquisite craftsmanship, characterized by an investment of time, and an attention to detail. We embrace technological advancements in all of our processes, but believe technology will never be a substitute for experience, judgment, and personalized attention to product. This is why we carefully inspect every harvest and handcraft our oils in small batches.

Every bottle of UMA is the culmination of rich tradition, powerful science, and above all, love. We aim to transform skin and overall wellbeing, with products as distinctive as the women who wear them.

Our Inspiration

A note from founder Shrankhla Holecek: UMA was named after my dear aunt – a truly remarkable woman, who played an integral role in raising my sister and me. She was the most beautiful woman I’ve ever known, inside and out – and I hope to honor her with a brand that celebrates her generous spirit and indomitable sense of self. I never saw her wear make-up, and yet she looked radiant until the day she died.

Our brand celebrates the UMA in each of us – our ability to find peace amidst chaos, to balance our complex ambitions with our most fundamental emotions, and to find contentment in the knowledge that everything we need is already within us. My aunt taught me that true beauty is found in simplicity, integrity and equilibrium – and our brand strives to honor her by ensuring every drop of our oil consists of the same.

Our Founder

Founder Shrankhla Holecek was raised in India, and immersed in the knowledge and cultural tradition of Ayurveda and holistic medicine. When she moved to Beverly Hills for business school, she soon found herself surrounded by misappropriations of the Indian rituals and Ayurvedic practices she had grown up with. Frustrated, she decided it was time to create a line of products with integrity – one that would do justice to her family’s heritage, and its extraordinary legacy of craftsmanship.

With UMA, Shrankhla strove to give women access to powerful, artisanal products that would deliver dramatic results – of the rapid, perceptible, and sustainable variety. This is why our oils are a combination of ultra-pure botanicals and time-tested formulas – tailored to address the stressors and ailments we face in the modern world. Tested by over a thousand women, our proprietary skincare blends delivered visible results in skin brightness and clarity and reduced fine lines in 93% of women surveyed.

The World's Finest Beauty & Wellness Oils

The Original Experts in the Science of Natural Beauty

UMA combines time-tested Ayurvedic traditions with innovative techniques to produce elixirs that are remarkably potent and efficacious. Each product works on the spiritual, sensorial, and dermal level, cocooning the skin in nutrients and hydration; balancing and centering the body; and elevating and easing the senses.

The blueprint for UMA products comes from formulas rooted in the first principles of Ayurveda that have withstood thousands of years of rigorous use—and have consistently delivered results.

Ayurveda is the oldest science of natural medicine, originating in India more than 5000 years ago. A healing system, Ayurveda is revered for its focus on synergy of the body and mind. Shrankhla's family has unparalleled mastery and experience in critical elements of Ayurveda. For years, her ancestors were the Ayurvedic doctors for the Indian royal family. And for centuries, the UMA estate has farmed and crafted the world’s finest organic oils, securing the coveted role of trusted supplier to the world’s most prestigious beauty brands, ranging from Tom Ford to Estée Lauder.

Combining this wisdom with Shrankhla's current access to the most natural ingredients and revered Ayurvedic practitioners, UMA offers the world's finest Ayurvedic beauty and wellness products available today—that surpass any synthetic counterparts and create lasting results.

Above All, Results

Our team of scientists has refined every step of the organic farming process so that each ingredient is nutrient rich and remarkably effective, yet gentle enough to be used on the most finicky skin. The results speak for themselves:

  • Over 1000 women have tested UMA’s proprietary formulas and have reported seeing visible improvement to their skin’s brightness and clarity.
  • 93% of users said they saw a reduction in fine lines and wrinkles.
  • Customers also found that UMA’s formulas provided relief from cosmetic skin issues like redness, acne scarring, sun damage, and general sensitivity.
  • Dermatologists recommend UMA for rapid healing after chemical procedures.
  • Over 65% of our buyers are repeat customers.

Lifelong, Lasting Beauty: Inside & Out

UMA is rooted in the philosophy that beauty, wellness, and a fulfilled life go hand-in-hand. The health of your skin and mind are deeply interconnected.

This is why our two distinct yet complementary lines of Beauty and Wellness products work synergistically to bring unmatched vitality to your skin and your mind.

Our blends enhance your natural outer radiance and help restore inner balance, delivering complete wellbeing.

Lasting Social Impact

The UMA estate has a long history of providing safe and dignified employment for women. We take great pride in the fact that local women make up over 50% of our workforce—and that we are community leaders by providing equal pay for equal work to both men and women. All operations at our estate are conducted using the Ayurvedic belief that humans live in harmony with our environment: everything that we take from the world around us should be given back in equal amounts. Our customers become a part of this virtuous cycle by allowing us to meaningfully give back to our community and our environment.

Major Social Impact, With a Minimal Ecological Footprint

We are deeply committed to fostering the vibrant central Indian community in which our farms and distilleries are located. With robust enrichment and education programs, and stringent, self-imposed environmental guidelines, we aim to leave a lasting social impact- and a minimal ecological one.

Promoting Gender Equality

We believe the most effective way to empower women is by enabling them to achieve financial independence. This is why over half of our employees are women, all of whom are paid fair wages on par with their male counterparts.

UMA is committed to equal pay, in a country where gender-based pay gaps are often dramatic, especially in the agriculture industry. We also offer our staff ongoing education programs, childcare, and generous pension plans, to ensure they have the monetary resources and practical understanding to plan for their financial futures. This theme permeates every part of our organization – even our reusable packaging is hand sewn and embroidered by female artisans in rural India.

Giving Back to Our Community

On average, we reinvest a third of our annual profits back into our local community. We operate the sole health clinic in our village free of charge and provide the specialized resources to treat Thalassemia, a genetic blood disorder prevalent in the area. We also offer academic scholarships to encourage promising local youth to pursue higher education. Over the years, we’ve learned that investing in our community is not only the right thing to do – it’s also the best way to guarantee superior product quality.

Converting Our Waste Into Value

Finally, loving and caring for the environment in the Ayurvedic tradition is a consideration in everything we do. This is why our farming and distillation processes is designed for sustainability and have been since our inception. We completely avoid synthetic pesticides and additives and convert most of our waste into consumer products, like incense, or alternative fuel to power our distilleries.